Reusable incontinence products: a new growth opportunity for private labels? Just a few years ago, the reusable incontinence and private label market was still relatively limited, within an incontinence category dominated by disposable products and primarily targeting older consumers…
K-Beauty and Private Label: ingredients, textures and beauty trends making their way into mass retail A few years ago, talking about K-Beauty in private label in France would probably have seemed premature. Korean cosmetics were still mostly associated with sheet…
Private label logistics: why it determines the success of a product launch in retail PRIVATE LABEL PRODUCT LAUNCH: A BALANCE THAT GOES BEYOND THE PRODUCT In retail, private label logistics is rarely the first factor considered when launching…
Declining birth rates: rethinking the Baby Care Category through emerging consumer uses As the parliamentary mission on declining birth rates has just presented 37 proposals to revive births in France, demographic issues are now at the center of public debate…
In an era of increasing environmental awareness and busy lifestyles, the question of how often to wash bedding has become a topic of considerable interest. Recent studies have shed light on the importance of maintaining clean sleeping environments while balancing…
KAPA REYNOLDS – A Small Business Serving Fast-Moving Consumer Goods For over 30 years, KAPA has been identifying needs, sourcing and developing products, and ensuring their performance and distribution for the private label brands of its clients. Our function is…
In recent years, a significant shift has occurred in the way people approach laundry. The traditional notion of washing clothes frequently and with copious amounts of detergent is being challenged by two emerging trends: No Wash and Low Wash. These…
Netflix's hit series, Sex Education, has captured a broad audience with its candid and honest portrayal of the sexual and relationship issues faced by teenagers and young adults. Beyond humor and drama, the series also addresses important topics such as…
In our quest for beauty and hygiene, we have often overlooked the environmental cost of our daily routines. From the countless plastic bottles in our bathrooms to the copious amounts of water and energy we consume while bathing, it's time…
Today, the main market for plastics is packaging, both household and industrial. This packaging segment alone accounts for almost half of the plastic waste produced worldwide, most of which is never recycled or incinerated. Furthermore, it is estimated that around…